Economic Development Plan

Clarence City Council Economic Development Service

Council actively encourages sustainable development within the City that will establish or expand business, employment opportunities, or local services, through:

  • Marketing and promotion of the City's location, identity and strengths,
  • Identification of development opportunities,
  • Planning the required support infrastructure and services,
  • Provision of information and advice to potential developers,
  • Liaison with business, tourism and development organisations,
  • 12 month rates exemption for new private sector non-residential developments in Clarence.


Economic Development Plan 

This document provides an economic development framework for Clarence and plan to guide management and activities for the period to 2021.

It focuses on how Clarence City Council can apply the tools it has at its disposal to facilitate improved economic performance and productivity within its key sectors to achieve its strategic objectives of “prosperity, vibrancy and sustainability”. This ensures that while the plan’s primary focus is economic, it also focuses on how economic development flows on to achieve social benefit in the context of an attractive, liveable and sustainable community.

The plan is action and futures oriented, it defines a range of key activities identified as important for the development of the sectors of the Clarence economy. The actions define how Clarence applies its strategies to each sector in a manner that reflects the current and preferred economic states within those sectors. The activities are prioritised in terms of importance and sequence.

These priorities create development pathways for each sector to form the basis of a detailed annual economic development plan.

Clarence City Council Economic Development Plan 2016 - 2021(2772 kb)


Investing in Clarence

An ideal mix of business, infrastructure and lifestyle elements has given Clarence a positive reputation as an innovative and progressive place to do business and invest. The comparative advantages of the expanding business environment of the City of Clarence are now being recognised.

Benefits and opportunities

There are many business and lifestyle benefits associated with operating a business or investing in Clarence.

  • Clarence, the second largest city in the State, has a resident population of approximately 50,000 people and is ideally positioned in the economic gateway between the air and seaports of southern Tasmania.
  • Clarence City Council is active in encouraging business investment and has the appropriate land use planning schemes and associated zonings in place to assist growth and expansion.
  • Essential infrastructure and services such as water supply, sewerage and effluent treatment, solid waste disposal, priority road routes and the telecommunications network underpin a "can do" business environment.
  • The central business district is located at Rosny Park in a beautiful green belt setting adjacent to the Eastlands Shopping Centre, the largest shopping complex in Tasmania.
  • Clarence has a number of industrial and business estates strategically located throughout the city in which both developed and greenfield sites are available in a range of lot sizes.
  • The Coal River Valley is a hub of agricultural production with water supplied from the South-East Irrigation Scheme. It is suitable for many specialty crops and has been described as the future heart of Tasmanian wine growing.
  • The long, clean coastlines provide room for growth in acquaculture, with export assisted by the proximity of the Hobart International Airport.
  • Tourism and visitor activities based on the heritage and natural resources of the area are expanding. The historic village of Richmond is a tourism icon of the State, and ranks alongside Port Arthur as one of Tasmania's most visited attractions.
  • The Kangaroo Bay area at Bellerive is becoming a major waterfront location with opportunities relating to tourism, recreational, commercial and residential uses and developments.

Richmond/Coal River Valley Destintation Action Plan

The Richmond/Coal River Valley region has long been an important part of the economic and social fabric of Clarence and the broader southern Tasmanian region. 

Richmond village is Australia’s finest examples of a Georgian village that features Australia’s oldest bridge, gaol and Catholic Church.  It is surrounded by the rich and productive lands and waters of the valley that harvests a wide variety of primary produce, from premium fruit and wine to high grade oysters for export markets. 

In Clarence we take great pride in the rich diversity of our area – from the urban landscape, our coastline and the picturesque rural scenes of Richmond and the Coal River, which is very much the jewel in the crown for Clarence and southern Tasmania.

The Coal River Valley Destination Action Plan (DAP) has been developed in partnership with industry, State and local government and Destination Southern Tasmania and provides a strategic approach to the development of tourism in the region.  The DAP identifies several priorities to focus our efforts, which are:

  • Improved leadership capacity;
  • Development and application of a contemporary brand identity;
  • Improved visitor facilities and service; and
  • Infrastructure and product development.

The DAP was officially launch on the 20 December 2017 and can be found on the Destination Southern Tasmania website. 



Small Business Support Services

Enterprise Centres Tasmania 

Business East

Business Licence Information Service

More information

For more information, contact the Economic Development Officer, Adam Saddler on 6217 9531 or email